Case studies

Brands moved. Numbers proved.

Selected work from BrandFire: brand strategy and positioning, identity systems and rebrands, packaging, campaigns, and digital experiences for consumer, healthcare, and technology companies. Each case study shows the challenge, the move we made, and the results it drove.

REAL Jet

Innovating private aviation, again.

David Goggins

The toughest brand on the planet.

Double Cross Vodka

Defying expectations in ultra premium spirits.

AriZona × MARVEL

Powering a heroic brand collab.

The Toast

Raising a Toast from podcast to media platform.

Scale Bank

We made a business bank more human.

TB12 / Tom Brady

The greatest logo of all time.

Roadway Moving × New York Yankees

Start spreading the news.

Spritz Society

A cult following, canned.

North Memorial Health

Healthcare is sick. We helped make it better.

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