Case Study: North Memorial Health
BrandFire effect
Healthcare is sick. We helped make it better.
We relaunched the brand and built a campaign willing to say what patients already knew, then activated a partnership with the Minnesota Vikings to put it in front of the whole state.
Every health system says the same six things. We let North Memorial say the one thing none of them would: the industry is broken. That honesty is what earned the attention, and the partnership that carried it.
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Full brand relaunch
NFL
Minnesota Vikings partnership
Press
A campaign the industry noticed
More work
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