Double Cross Vodka
Defying expectations in ultra premium spirits.
A luxury vodka relaunch built on a dare: try it neat, over our signature vodka stones.
Double Cross Vodka
Results that carried past the launch.
BrandFire relaunched a luxury vodka brand with a newly refined positioning that challenged vodka drinkers to "dare to differ" — reframing the ritual instead of the bottle, and giving retail, trade, and social one idea to carry.
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Refined positioning: dare to differ
360°
Content and asset program
Neat
The new way to drink it
Inside the work
"Everyone said this couldn't be interesting. We disagreed — and then we proved it."
— BrandFire — behind the work
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