Scale Bank

We made a business bank more human.

A 50-year-old heritage bank rebuilt for small and mid-sized businesses actually trying to grow.

Scale Bank

Results that carried past the launch.

BrandFire transformed Fidelity Bank into a modern, dynamic brand that resonates with growing businesses. In less than a year we developed a new name and produced a full toolbox for launch: website, signage, retail space, corporate assets, creative campaigns, and a 360° marketing plan.

50 yrs

Of heritage, reframed

<1 yr

From name to full launch

360°

Marketing plan delivered

Inside the work