Case Study: TB12 / Tom Brady
BrandFire effect
The greatest logo of all time.
It was a great logo when we made it. Now that Tom has retired widely regarded as the greatest quarterback in history, it's safe to say it's the GLOAT, the greatest logo of all time.
A personal mark has to work for a career you can't predict. We built TB12 as a monogram simple enough to survive apparel, supplements, facilities, and a second act, and it has.
7x
Super Bowl champion
1
Mark, still in market
GLOAT
Greatest logo of all time
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