We build brands that sell.
Strategy, naming and identity for founders, athletes and consumer brands. A small senior team in New York, on every project.
As seen in
Work we're proud of.
Three ways we build your brand.
Create
Brand systems from scratch for new ventures and new categories.
Refresh
Sharper positioning for companies that have outgrown their brand.
Expand
New markets, audiences and product lines for established brands.
Start small. Go as far as you need.
Transparent pricing. Fixed scopes. Your Spark Sprint is credited toward Brand Foundation.
Spark Sprint
From $99030 min
A working session led by Adam, with Miriam. Credited toward Brand Foundation if you continue.
Brand Foundation
Fixed scope, fixed price
$15,0004 weeks
- Strategy + positioning
- Brand architecture + naming
- Logo + identity system
- Brand style guide
- Tagline voice + messaging
Custom scope
By proposal
For bigger ambitions: campaigns, websites, RFPs, media and long-term brand building.
From people who’ve been in the room.
“They told us things we didn't want to hear. Every one of them was right.”
“The fastest, sharpest brand work we've ever bought. And we've bought a lot of brand work.”
“They act like owners. Because they are, of the outcome, not just the deliverable.”
“BrandFire moved the number in the first quarter. That doesn't happen with agencies.”
Small on purpose. Sharp by design.
No layers, no handoffs to juniors. Adam leads every engagement with a small senior team, from the first conversation to launch. Founded in New York in 2012.
Have something worth building?
Tell us what you’re working on.