Case Study: Arena One

When Güdport, an established gym, took a new space in New York City’s Oculus, founder Calvin Martin saw the chance to rebrand, and we created Arena One, a brand for people who want to train like athletes. We carried it through the whole space, with full-wall photo murals, backlit 3D logo signage made for social, a black turf strip with a center logo for training and group classes, and an entry with a modern welcome desk and LED panels showing athlete leaderboards and accolades.