Case Study: Spritz Society

We created the Spritz Society name and iconic brand identity along with the can and multipack packaging, leveraging a graphic treatment created by design house Fabricius. The brand exploded from launch, enjoying robust online sales and continuing to expand into new retail markets. We'll drink to that.

The audience existed before the product did. Our job was to build a name and a can that a cult following would want to be seen holding, then make sure it still worked on a crowded retail shelf.