BrandFire

Spritz Society

A cult following, canned.

A new premium line of canned spritz cocktails needed an identity that extended well beyond the can.

Spritz Society

Results that carried past the launch.

We created the Spritz Society name and iconic brand identity along with the can and multipack packaging, leveraging a graphic treatment created by design house Fabricius. The brand exploded from launch, enjoying robust online sales and continuing to expand into new retail markets. We'll drink to that.

1

Name and identity, created

2

Formats: can and multipack

Sold

Robust online sales from launch

Inside the work

The mark.
Can and multipack.
Grapefruit, poolside.
"BrandFire sits at the perfect intersection of design, creative and strategy that make them the right partner for any CPG venture."

— Ben Soffer, Co-Founder & CEO, Spritz Society

Cheers, Firenze.
Blood orange, poured.
Served.
Social motion.
In the wild.

Next project

Healthcare is sick. We helped make it better.

North Memorial Health

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