Roadway Moving × New York Yankees
Start spreading the news.
BrandFire activated a legendary partnership between Roadway Moving and the New York Yankees.
Roadway Moving × New York Yankees
Results that carried past the launch.
The campaign included a co-branded logo mark, new truck wraps, corporate assets, and in-stadium signage that pops like an Aaron Judge dinger.
27
World Series worth of brand equity
1
Co-branded logo mark
NYC
Trucks, stadium, streets
Inside the work
"Everyone said this couldn't be interesting. We disagreed — and then we proved it."
— BrandFire — behind the work
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