Case Study: Roadway Moving × New York Yankees
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The campaign included a co-branded logo mark, new truck wraps, corporate assets, and in-stadium signage that pops like an Aaron Judge dinger.
Partnering with the Yankees is easy to get wrong, borrow too much and you disappear. We built a lockup and a line that let Roadway stand next to the pinstripes rather than under them.
27
World Series worth of brand equity
1
Co-branded logo mark
NYC
Trucks, stadium, streets
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