Case Study: The Toast
BrandFire effect
Raising a Toast from podcast to media platform.
BrandFire helped them drop the "Morning" from Morning Toast and bring a new level of polish and professionalism to their brand identity. Obsessed.
Creator brands outgrow their origin names. Dropping "Morning" was the strategy in one move: it took a daily show and turned it into a platform that could hold live events, merch, and whatever came next.
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Word dropped: "Morning"
4
Workstreams: strategy, ID, photo, refresh
1
Podcast, evolved into a media platform
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