Tag Archives: Marketing Strategy
Why The Beatles Needed Digital Streaming to Maintain Their Brand
Co-Founder Adam Padilla discusses Universal Music Group’s decision to release The Beatles’ library for streaming and why it makes sense from a branding perspective.
Do You Understand the Social Millennial?
Co-Founder Adam Padilla offers brands insights into the coveted millennial demographic.
Creating New Consumer Behaviors from the Ground Up
Co-Founder Adam Padilla shares how brands can leverage consumers’ existing habits, rather than trying to create new ones.
Who Am I? Heritage and Rebranding
Co-Founder Adam Padilla discusses how brands can remain true to their roots and not fall prey to new trends unnecessarily.
How Over-Communicating Can Kill Brand Loyalty and Sever Symbiotic Relationships
Co-Founder Adam Padilla offers Mobile Marketer his thoughts on what makes brand communications effective.
Brand Yourself: Applying Strategic Branding to Personal Social Channels
Co-Founder Adam Padilla writes for Adweek about how to grab attention in the crowded social media landscape.
Adam Padilla on Bravo’s Manzo’d with Children
Co-Founder Adam Padilla worked with Caroline Manzo to develop packaging for her new BBQ sauce Caroline’s Kitchen.
