Tag Archives: Brand Equity
CEO of North Memorial and Co-Founder Adam Padilla on KARE 11
CEO of North Memorial Dr. Kevin Croston and BrandFire Founder Adam Padilla tell KARE 11 how Dr. Croston’s vision is powering the brand and disrupting healthcare.
Is H&M’s Graffiti Scandal Apology Too Little Too Late?
Co-Founder Adam Padilla tells HypeBeast why H&M can and should take action against the street artist that’s putting the brand on blast.
Confusing Hospital Bills, Rude Docs Get Mock Praise in North Memorial Rebranding
North Memorial Health gives the Minneapolis St. Paul Business Journal the inside scoop on their rebrand campaign.
Here’s What Happens When Your Client is Tom Brady
Adam Padilla speaks with Small Business Journal about branding and bringing results to clients ranging from Tom Brady to Roadway Moving.
Is Nike Losing Its Footing? Adam Padilla Shares His Thoughts with WWD
Adam Padilla speaks to Women’s Wear Daily New about how new players are taking on the style leader of the fitness world.
This Bud’s for you, America ?C or vice-versa
Co-Founder Adam Padilla talks to The Detroit News about Budweiser’s ‘America’ namechange for the summer.
At 160 Years Old, Maker of Green Welly Boots Continues to Evolve
Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.
How the Academy Hopes to Move Beyond the #OscarsSoWhite Firestorm
Co-Founder Adam Padilla discusses the ‘Oscar’ brand equity and how it will be impacted by the #OscarsSoWhite conversation.
All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?
Adam Padilla offers Adweek his thoughts on Chipotle’s safety initiatives and how they’ll impact the beloved brand.
Who Am I? Heritage and Rebranding
Co-Founder Adam Padilla discusses how brands can remain true to their roots and not fall prey to new trends unnecessarily.