You want our brains on your brand.

Adam PadillaCo-Founder/Chief Creative Officer

Adam is the Co-Founder of BrandFire and Chief Creative Officer. A celebrated branding expert, Adam lends his insight, tactical intelligence and abundant creative talents to his clients. He has been working with his partner Jesse Itzler since 2007, directing projects for ZICO, NetJets, Pretzel Crisps, Tom Brady and RUNDMC.

Adam is frequently called on to comment on branding and popular culture on WPIX, FOX Nightly News, Bravo and CNBC. He is also a regular contributor to AdWeek, the Wall Street Journal and Fast Company.

Aside from his professional accomplishments, Adam is also a celebrated illustrator and content creator. Some of Adam’s recent personal creative can be seen on his influential Instagram account @adam.the.creator.

Miriam QuartDirector, Accounts & Media

Miriam is BrandFire’s Director of Accounts and Media. She has more than 20 years of agency experience in client services and media planning and buying. Miriam brings a business and marketing perspective to each of her clients by offering them integrated thinking from consumer insights to brand and media strategies to creative services.

Miriam’s category experience includes consumer electronics, cable, fashion, beauty, packaged goods, airlines, and financial services.

Miriam is called on to provide insight into the media and branding world and is a long-time contributor to several trade and consumer publications, including Forbes, Portfolio, and Global Cosmetic Industry.

Miriam holds an MBA in Strategic Management from Pace University and resides with her husband and two children in New York City.

Jesse ItzlerCo-Founder

Jesse is the Co-Founder of BrandFire and the Co-Founder of Marquis Jet, the world’s largest jet card program. Jesse is also the founder of the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca-Cola and Health Warrior.

Jesse co-founded Marquis Jet in 2001, which he and his partner sold to Berkshire Hathaway/NetJets. He then partnered with Zico coconut water, which they sold to The Coca-Cola Company in 2013.

Jesse is a former rapper on MTV and he produced and sang both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When he is not out training for his next 100 mile run or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. Jesse recently published the best-selling book “Living With A Seal.”

George ReschDirector of Influencer Marketing

George Resch is a self-made social media phenomenon. His alter-ego “Tank Sinatra” is considered one of the most visible personalities on the internet, and collects an aggregate of over 2.5 billion total yearly impressions. George lends his firsthand experience with social and insight into pop culture to all of BrandFire’s projects.

Truly a larger-than-life personality, Tank has been featured on ABC’s Nightline, Huffington Post, ELLE, Vogue, MTV and He was listed by Harper’s Bazaar as one of the Top 10 Instagram accounts to follow in 2016.

In 2017, Tank released his first book, “Happy is the New Rich” – a collection of humor and insights gleaned over the course of 10 years from his experience in recovery. Tank creates comedy with a purpose: to spread happiness, joy, and his appreciation for life to his followers and fans.

Josh von ScheinerDirector of Social + Strategy

Josh is BrandFire’s Director of Social + Strategy. He is one of the industry’s most seasoned social media and influencer marketing professionals, with 10+ years of experience in social media, native advertising, product placement and influencer marketing. He’s worked with some of the world’s biggest brands including Virgin, Sprint and Amazon.

Josh is also the founder of VonShine Industries, the industry’s first consumer-to-consumer focused agency. He has built and sold several agencies; most recently, Josh sold Apex Exposure to Big Fuel, a Publicis agency.

Before VonShine Industries, Josh led the content development and influencer marketing teams at Big Fuel, developing innovative social programs for brands like General Motors, T-Mobile, Gatorade and Starwood.

On the weekends, you can find Josh making deliveries for his wife’s cider company, Big Apple Hard Cider.