Tag Archives: Marketing
The Healthcare System Is Broken And NMH ‘Gets It’

Our latest campaign makes a bold claim – healthcare is broken, and our client, North Memorial Health is working hard to fixing it.
No, This Fisher-Price Happy Hour Playset Isn’t Real


Co-Founder Adam Padilla shares his inspiration for the Fisher-Price Happy Hour Playset with Mashable and his thoughts on the brand’s response.
Fisher-Price Assures Parents: No, that ‘Happy Hour Playset’ You’ve Seen Online Isn’t Real


The Fisher-Price Happy Hour Playset created by Co-Founder and Director of Branding Adam Padilla is featured on The Today Show.
A Creative With A Burning Passion For Branding


Forbes interviews BrandFire co-founder Adam Padilla about building a career aligned with his values.
Is Nike Losing Its Footing? Adam Padilla Shares His Thoughts with WWD


Adam Padilla speaks to Women’s Wear Daily New about how new players are taking on the style leader of the fitness world.
At 160 Years Old, Maker of Green Welly Boots Continues to Evolve


Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.
Adam Padilla on the ‘Kanye Clause’ and Kardashian brand partnerships


Adam Padilla shares his branding insights on what the ‘Kanye Clause’ means for Kardashian brand partnerships on The Insider on CBS.
5 How-Tos For Real-Time Campaigns



Co-Founder Adam Padilla shares tips for brands looking to execute effective, 0n-brand real-time marketing campaigns.
How Posting A Daily Drawing To Instagram Changed This Founder’s Life


Co-Founder Adam Padilla joins Fast Company’s ‘Most Creative People’ and shares the story of his ongoing creative journey.
Adam Padilla Shares How To Apologize Correctly


BrandFire CEO Adam Padilla analyzes Steve Harvey’s apology and shares advice relevant to people and brands alike: how to apologize correctly.