Tag Archives: Marketing
What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign
Co-Founder Adam Padilla and branding experts discuss how Coke’s new tagline increases product-brand connectivity.
All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?
Adam Padilla offers Adweek his thoughts on Chipotle’s safety initiatives and how they’ll impact the beloved brand.
BrandFire Chief Credits N.Y.C. Darwinism for Weeding Out “Lesser” Startups
When it comes to branding, BBDO and Leo Burnett are major agencies with a lot of clout, but Adam Padilla is looking to give them a run for their money.
