Tag Archives: Marketing Strategy

Food and Streetwear Forge the Ultimate Superbrand

Adam Padilla talks to HypeBeast about how style and sensory elements play a role in food-streetwear brand collaborations.

Virgil and Kanye’s Rise to Fashion Supremacy

Adam Padilla talks to HypeBeast about how Kanye made his mark on fashion with Yeezy and how Virgil Abloh is making his.

Confusing Hospital Bills, Rude Docs Get Mock Praise in North Memorial Rebranding

North Memorial Health gives the Minneapolis St. Paul Business Journal the inside scoop on their rebrand campaign.

The Healthcare System Is Broken And NMH ‘Gets It’

Our latest campaign makes a bold claim – healthcare is broken, and our client, North Memorial Health is working hard to fixing it.

Patients Sarcastically Laud the State of Healthcare in North Memorial’s Amusing Ads

BrandFire’s latest campaign uses comedy to put healthcare on its heels. Agency partners Padilla and Black give Adweek the inside scoop.

Here’s What Happens When Your Client is Tom Brady

Adam Padilla speaks with Small Business Journal about branding and bringing results to clients ranging from Tom Brady to Roadway Moving.

5 Reasons Why Instagram Will Kill Snapchat

Adam Padilla tells Adweek why Instagram’s Stories feature is bad news for Snapchat.

Not Just for Millennials: How to Build Your Brand on Snapchat

Content and Strategy Director Casey Hochberg and Executive Creative Director Bryan Black talk to Tech.Co about how brands can use Snapchat the right way.

Adam Padilla ‘The Branding Insider’ on Beyonce’s Lemonade

Is Beyonce’s Lemonade a brilliant PR stunt? Adam Padilla ‘The Branding Insider’ discusses the pop culture phenomenon on CBS.

BrandFire on FOX News Discussing Product Placement

Co-Founder Adam Padilla talks to FOX News about how advertising is evolving and how brands must adapt.