Tag Archives: Branding
What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign
Co-Founder Adam Padilla and branding experts discuss how Coke’s new tagline increases product-brand connectivity.
All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?
Adam Padilla offers Adweek his thoughts on Chipotle’s safety initiatives and how they’ll impact the beloved brand.
BrandFire Chief Credits N.Y.C. Darwinism for Weeding Out “Lesser” Startups
When it comes to branding, BBDO and Leo Burnett are major agencies with a lot of clout, but Adam Padilla is looking to give them a run for their money.
Why The Beatles Needed Digital Streaming to Maintain Their Brand
Co-Founder Adam Padilla discusses Universal Music Group’s decision to release The Beatles’ library for streaming and why it makes sense from a branding perspective.
BrandFire CEO Explains the Business Reason Why He Draws Amazingly Detailed Sketches and Posts Them to Instagram Every Day
What started as out a one-year personal challenge to soothe a creative itch has turned into a long-running project with a positive effect on BrandFire’s creative work environment.
#LikeAGirl: 5 Female Empowerment Ads Are Shaking Up The Status Quo
#ActuallySheCan featured in Elite Daily’s top 5 female empowerment campaigns.
Do You Understand the Social Millennial?
Co-Founder Adam Padilla offers brands insights into the coveted millennial demographic.
Creating New Consumer Behaviors from the Ground Up
Co-Founder Adam Padilla shares how brands can leverage consumers’ existing habits, rather than trying to create new ones.
2015 40 Under 40 Winner: Adam Padilla
Adam Padilla, President and Chief Creative Officer, BrandFire chosen for Direct Marketing News’ 40 Under 40.
Who Am I? Heritage and Rebranding
Co-Founder Adam Padilla discusses how brands can remain true to their roots and not fall prey to new trends unnecessarily.
