Tag Archives: Branding

BrandFire Helps New Businesses and Energizes Established Ones

BrandFire agency portrait featured in Adweek, May 2016.

Adam Padilla ‘The Branding Insider’ on Beyonce’s Lemonade

Is Beyonce’s Lemonade a brilliant PR stunt? Adam Padilla ‘The Branding Insider’ discusses the pop culture phenomenon on CBS.

BrandFire on FOX News Discussing Product Placement

Co-Founder Adam Padilla talks to FOX News about how advertising is evolving and how brands must adapt.

BrandFire on CNBC’s Billion Dollar Buyer

BrandFire delivered a $100K branding, advertising and digital package for our new friend, “Billion Dollar Buyer” Tilman Fertitta.

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

Co-Founder Adam Padilla speaks to Adweek about why authentic branded content will continue to cut through the clutter, despite algorithm changes.

At 160 Years Old, Maker of Green Welly Boots Continues to Evolve

Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.

Adam Padilla on the ‘Kanye Clause’ and Kardashian brand partnerships

Adam Padilla shares his branding insights on what the ‘Kanye Clause’ means for Kardashian brand partnerships on The Insider on CBS.

How the Academy Hopes to Move Beyond the #OscarsSoWhite Firestorm

Co-Founder Adam Padilla discusses the ‘Oscar’ brand equity and how it will be impacted by the #OscarsSoWhite conversation.

How Posting A Daily Drawing To Instagram Changed This Founder’s Life

Co-Founder Adam Padilla joins Fast Company’s ‘Most Creative People’ and shares the story of his ongoing creative journey.

Adam Padilla Shares How To Apologize Correctly

BrandFire CEO Adam Padilla analyzes Steve Harvey’s apology and shares advice relevant to people and brands alike: how to apologize correctly.