Category Archives: Uncategorized
Why The Beatles Needed Digital Streaming to Maintain Their Brand
Written on February 22, 2016 at 9:23 pm, by adampadilla
Co-Founder Adam Padilla discusses Universal Music Group’s decision to release The Beatles’ library for streaming and why it makes sense from a branding perspective.
BrandFire CEO Explains the Business Reason Why He Draws Amazingly Detailed Sketches and Posts Them to Instagram Every Day
Written on February 22, 2016 at 9:21 pm, by adampadilla
What started as out a one-year personal challenge to soothe a creative itch has turned into a long-running project with a positive effect on BrandFire’s creative work environment.
#LikeAGirl: 5 Female Empowerment Ads Are Shaking Up The Status Quo
Written on February 22, 2016 at 6:07 pm, by adampadilla
#ActuallySheCan featured in Elite Daily’s top 5 female empowerment campaigns.
Do You Understand the Social Millennial?
Written on February 22, 2016 at 6:05 pm, by adampadilla
Co-Founder Adam Padilla offers brands insights into the coveted millennial demographic.
Creating New Consumer Behaviors from the Ground Up
Written on February 22, 2016 at 5:54 pm, by adampadilla
Co-Founder Adam Padilla shares how brands can leverage consumers’ existing habits, rather than trying to create new ones.
2015 40 Under 40 Winner: Adam Padilla
Written on February 22, 2016 at 5:51 pm, by adampadilla
Adam Padilla, President and Chief Creative Officer, BrandFire chosen for Direct Marketing News’ 40 Under 40.
Who Am I? Heritage and Rebranding
Written on February 22, 2016 at 5:48 pm, by adampadilla
Co-Founder Adam Padilla discusses how brands can remain true to their roots and not fall prey to new trends unnecessarily.
How Over-Communicating Can Kill Brand Loyalty and Sever Symbiotic Relationships
Written on February 22, 2016 at 5:41 pm, by adampadilla
Co-Founder Adam Padilla offers Mobile Marketer his thoughts on what makes brand communications effective.
Allergan Launches ‘Actually She Can’ Ad Campaign
Written on February 22, 2016 at 5:01 pm, by adampadilla
BrandFire helps pharmaceutical company Allergan PLC to talk to millennial women in their own language with an unbranded campaign: #ActuallySheCan
In a Perfect World, You’ll Be Able to Pick the Toppings on Your Emoji Pizza
Written on February 22, 2016 at 4:48 pm, by adampadilla
BrandFire imagined emoji utopia with proposals for six extensions that should be included in the next iOS update.
