Tag Archives: Branding Thought Leadership

What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign

Co-Founder Adam Padilla and branding experts discuss how Coke’s new tagline increases product-brand connectivity.

All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?

Adam Padilla offers Adweek his thoughts on Chipotle’s safety initiatives and how they’ll impact the beloved brand.

2015 40 Under 40 Winner: Adam Padilla

Adam Padilla, President and Chief Creative Officer, BrandFire chosen for Direct Marketing News’ 40 Under 40.

Who Am I? Heritage and Rebranding

Co-Founder Adam Padilla discusses how brands can remain true to their roots and not fall prey to new trends unnecessarily.

How Over-Communicating Can Kill Brand Loyalty and Sever Symbiotic Relationships

Co-Founder Adam Padilla offers Mobile Marketer his thoughts on what makes brand communications effective.

Brand Yourself: Applying Strategic Branding to Personal Social Channels

Co-Founder Adam Padilla writes for Adweek about how to grab attention in the crowded social media landscape.