Tag Archives: Branding Thought Leadership

This Bud’s for you, America ?C or vice-versa

Co-Founder Adam Padilla talks to The Detroit News about Budweiser’s ‘America’ namechange for the summer.

BrandFire on FOX News Discussing Product Placement

Co-Founder Adam Padilla talks to FOX News about how advertising is evolving and how brands must adapt.

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

As Twitter and the NFL form a partnership, co-founder Adam Padilla predicts live sports’ presence on social media is just getting started.

How Trump Rebranded the GOP

Co-Founder Adam Padilla speaks to Politico Magazine about how Trump has given a face to the faceless Republican party.

Adam Padilla as “The Branding Insider” on CBS on Maria Sharapova’s Brand Endorsements

Co-Founder Adam Padilla comments on how news of Maria Sharapova’s failed drug test will impact her brand partnerships.

At 160 Years Old, Maker of Green Welly Boots Continues to Evolve

Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.

Adam Padilla on the ‘Kanye Clause’ and Kardashian brand partnerships

Adam Padilla shares his branding insights on what the ‘Kanye Clause’ means for Kardashian brand partnerships on The Insider on CBS.

How the Academy Hopes to Move Beyond the #OscarsSoWhite Firestorm

Co-Founder Adam Padilla discusses the ‘Oscar’ brand equity and how it will be impacted by the #OscarsSoWhite conversation.

Adam Padilla on Trump’s Personal Brand

Trump??s decision to boycott the debate takes a toll on his personal brand.

Adam Padilla Shares How To Apologize Correctly

BrandFire CEO Adam Padilla analyzes Steve Harvey’s apology and shares advice relevant to people and brands alike: how to apologize correctly.