Category Archives: Uncategorized
At 160 Years Old, Maker of Green Welly Boots Continues to Evolve
Written on March 8, 2016 at 6:05 pm, by adampadilla
Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.
Adam Padilla on the ‘Kanye Clause’ and Kardashian brand partnerships
Written on February 26, 2016 at 7:28 pm, by adampadilla
Adam Padilla shares his branding insights on what the ‘Kanye Clause’ means for Kardashian brand partnerships on The Insider on CBS.
How the Academy Hopes to Move Beyond the #OscarsSoWhite Firestorm
Written on February 22, 2016 at 10:37 pm, by adampadilla
Co-Founder Adam Padilla discusses the ‘Oscar’ brand equity and how it will be impacted by the #OscarsSoWhite conversation.
5 How-Tos For Real-Time Campaigns
Written on February 22, 2016 at 10:33 pm, by adampadilla
Co-Founder Adam Padilla shares tips for brands looking to execute effective, 0n-brand real-time marketing campaigns.
How Posting A Daily Drawing To Instagram Changed This Founder’s Life
Written on February 22, 2016 at 10:16 pm, by adampadilla
Co-Founder Adam Padilla joins Fast Company’s ‘Most Creative People’ and shares the story of his ongoing creative journey.
Adam Padilla on Trump’s Personal Brand
Written on February 22, 2016 at 10:03 pm, by adampadilla
Trump??s decision to boycott the debate takes a toll on his personal brand.
Adam Padilla Shares How To Apologize Correctly
Written on February 22, 2016 at 10:01 pm, by adampadilla
BrandFire CEO Adam Padilla analyzes Steve Harvey’s apology and shares advice relevant to people and brands alike: how to apologize correctly.
What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign
Written on February 22, 2016 at 9:59 pm, by adampadilla
Co-Founder Adam Padilla and branding experts discuss how Coke’s new tagline increases product-brand connectivity.
All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?
Written on February 22, 2016 at 9:51 pm, by adampadilla
Adam Padilla offers Adweek his thoughts on Chipotle’s safety initiatives and how they’ll impact the beloved brand.
BrandFire Chief Credits N.Y.C. Darwinism for Weeding Out “Lesser” Startups
Written on February 22, 2016 at 9:48 pm, by adampadilla
When it comes to branding, BBDO and Leo Burnett are major agencies with a lot of clout, but Adam Padilla is looking to give them a run for their money.
