Category Archives: Uncategorized

No, This Fisher-Price Happy Hour Playset Isn’t Real

Written on December 12, 2016 at 7:51 pm, by

Co-Founder Adam Padilla shares his inspiration for the Fisher-Price Happy Hour Playset with Mashable and his thoughts on the brand’s response.

Fisher-Price Assures Parents: No, that ‘Happy Hour Playset’ You’ve Seen Online Isn’t Real

Written on December 12, 2016 at 7:39 pm, by

The Fisher-Price Happy Hour Playset created by Co-Founder and Director of Branding Adam Padilla is featured on The Today Show.

No, Fisher-Price Isn’t Selling A “Happy Hour Playset”

Written on December 9, 2016 at 5:32 pm, by

BrandFire’s ‘Fisher-Price Happy Hour Playset’ package design takes the internet by storm and Co-Founder Adam Padilla explains the phenomenon.

A Creative With A Burning Passion For Branding

Written on October 10, 2016 at 4:39 pm, by

Forbes interviews BrandFire co-founder Adam Padilla about building a career aligned with his values.

Here’s What Happens When Your Client is Tom Brady

Written on October 10, 2016 at 4:35 pm, by

Adam Padilla speaks with Small Business Journal about branding and bringing results to clients ranging from Tom Brady to Roadway Moving.

5 Reasons Why Instagram Will Kill Snapchat

Written on August 15, 2016 at 8:45 pm, by

Adam Padilla tells Adweek why Instagram’s Stories feature is bad news for Snapchat.

Not Just for Millennials: How to Build Your Brand on Snapchat

Written on August 15, 2016 at 8:44 pm, by

Content and Strategy Director Casey Hochberg and Executive Creative Director Bryan Black talk to Tech.Co about how brands can use Snapchat the right way.

Is Nike Losing Its Footing? Adam Padilla Shares His Thoughts with WWD

Written on August 3, 2016 at 5:32 pm, by

Adam Padilla speaks to Women’s Wear Daily New about how new players are taking on the style leader of the fitness world.

BrandFire’s Packaging Increases Sales by 500% for Little Bird Kitchen

Written on July 25, 2016 at 5:18 pm, by

Packaging World features a case study on BrandFire’s work for Little Bird, including strategy and packaging that helped the local chocolate company become a national brand.

Social Media is the Key to Personal Branding

Written on July 6, 2016 at 8:31 pm, by

Tech.Co asks BrandFire’s Content and Strategy Director Casey Hochberg and BrandFire’s Executive Creative Director Bryan Black how social media can be used to build a personal brand.