Tag Archives: Branded Content

Social Media Star Dreams Up Pop Culture-Inspired Halloween Costumes for Babies

Daily Mail spotlights BrandFire Co-Founder, Adam Padilla, a prolific social media and viral content creator.

Food and Streetwear Forge the Ultimate Superbrand

Adam Padilla talks to HypeBeast about how style and sensory elements play a role in food-streetwear brand collaborations.

‘My First Vape’ featured in Snopes

Adam Padilla, or @adam.the.creator on Instagram, was recently featured in Snopes for his ‘My First Vape’ product gag.

No, This Fisher-Price Happy Hour Playset Isn’t Real

Co-Founder Adam Padilla shares his inspiration for the Fisher-Price Happy Hour Playset with Mashable and his thoughts on the brand’s response.

Fisher-Price Assures Parents: No, that ‘Happy Hour Playset’ You’ve Seen Online Isn’t Real

The Fisher-Price Happy Hour Playset created by Co-Founder and Director of Branding Adam Padilla is featured on The Today Show.

5 Reasons Why Instagram Will Kill Snapchat

Adam Padilla tells Adweek why Instagram’s Stories feature is bad news for Snapchat.

Not Just for Millennials: How to Build Your Brand on Snapchat

Content and Strategy Director Casey Hochberg and Executive Creative Director Bryan Black talk to Tech.Co about how brands can use Snapchat the right way.

BrandFire on FOX News Discussing Product Placement

Co-Founder Adam Padilla talks to FOX News about how advertising is evolving and how brands must adapt.

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

As Twitter and the NFL form a partnership, co-founder Adam Padilla predicts live sports’ presence on social media is just getting started.

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

Co-Founder Adam Padilla speaks to Adweek about why authentic branded content will continue to cut through the clutter, despite algorithm changes.