What we do
Brand strategy, identity, and the work that carries it.
BrandFire is a brand and creative consultancy in New York, built for companies with the funding and the nerve to make a move.
01
Brand Strategy and Positioning
What you stand for, who you are for, and why you win. Written down so the whole company can use it.
Category and competitive auditAudience and buyer definitionPositioning statement and value propositionMessaging hierarchy and proof points+2 more02
Brand Identity and Design Systems
The visual and verbal system that makes you recognizable everywhere, built to be used, not admired.
Logo and mark systemTypography and color systemArt direction and photography guidelinesMotion and sound principles+2 more03
Rebrands and Brand Refreshes
A full repositioning, or a targeted refresh when the foundation is still sound.
Brand audit and recommendationNew or evolved positioning and identityMigration and rollout roadmapInternal launch and team enablement+1 more04
Campaigns and Content
Launch platforms, social, and content engines built for how people actually consume media now.
Campaign platform and creative conceptsVideo, photo, and social productionCreator and talent partnershipsAlways on content systems+1 more05
Web, Digital, and Product Presence
Sites and digital experiences that carry the brand and convert, strategy and build in one place.
Site strategy, structure, and messagingDesign and prototypingBuild and CMS handoffSearch and AI search optimization+1 more06
Packaging and Physical Brand
Packaging and retail design for brands that have to win in three seconds on a shelf.
Structural and label designSKU architecture and range designProduction ready files and print managementRetail, POS, and event environments+1 more07
Fractional Creative Leadership
Senior creative leadership on retainer, for companies that need the judgment without the headcount.
Ongoing creative direction and reviewBrand governance and standardsVendor and agency managementTeam hiring and structure guidance+1 more
How engagements are structured
No hourly billing, no mystery scopes. You know the shape and the number before we start.
From $30k
Sprint
A defined body of work with a fixed scope and a hard end date. Positioning, naming, an identity system, a campaign platform, or a site. Most first engagements start here.
From $75k
Build
Strategy through execution on a full brand build or rebrand, including rollout. Typically eight to sixteen weeks with the founders leading the work.
Monthly
Retainer
Ongoing partnership as your creative department or the leadership above it. This is where the deepest work happens, because we stop guessing about your business.
Have something worth building?
Tell us what you're working on. ✍️