1 of 3
Immerse.
We dig into your business the way an operator would — customers, category, competitors, the P&L. We learn what actually moves the number before we say a word about creative.
Track record
Brands moved. Numbers proved.
We've built identities you'd recognize without being told who made them. We've launched campaigns that won awards and shifted categories. Our work has lived on shelves at Walmart, in the campaigns of Tom Brady and Marvel, and in the wards of billion-dollar health systems.
Clients who have trusted us
What drives us
Every challenge holds an opportunity.
We're inspired by the hard stuff. The categories nobody wants to touch. The businesses everyone said couldn't be sexy. The brands written off as ordinary. That's where the real work lives, and that's where we've built our reputation.
Our approach
We don't do double-speak.
Most agencies pad their process with jargon and pass the real work to a B team. We don't. We stayed small so the people you meet are the people who do the work. Founders in the room. Founders on the work. Founders on the hook.
2 of 3
Consult.
We tell you what we think. Direct, on the record, and grounded in what we learned. No decks that duck the call. If the brief is wrong, we say so before we build.
3 of 3
Execute.
Then we build the thing — brand, campaign, product, the whole system — with the same senior team in the room from kickoff to launch. No handoff. No B team.
The team
Senior people. Real points of view.
Founder & Chief Creative Officer
Adam Padilla
Adam founded BrandFire in 2012 on a bet: senior people doing the actual work would beat the layered agency model. Before that he was Creativ…
Director of Accounts and Media
Miriam Quart
Miriam owns the client relationship from first call to launch — strategy, media, and the conversations most agencies avoid. She came up in N…
Creative Director
Dean Glucksman
Dean leads the creative floor. Identity systems, campaigns, and the visual language that ships across every brand we build.
Head of Production
Hugo
Hugo makes sure the work actually gets made. He's the reason our timelines are measured in weeks, not quarters.
Chief Emotional Support Officer
Alex
Alex is a mini Goldendoodle with 24 pounds of unearned confidence. He arrives to every meeting on time, contributes nothing measurable, and…
What clients say
“They told us things we didn't want to hear. Every one of them was right.”
Elena Rios — CMO, Vitalfield Health
Have something worth building?
Tell us what you're working on. ✍️
⚡ We reply fast.
Live inquiry