About: adampadilla

Recent Posts by adampadilla

5 Things Advertisers Should Know About Twitter’s NFL Livestreaming Deal

As Twitter and the NFL form a partnership, co-founder Adam Padilla predicts live sports’ presence on social media is just getting started.

Written on April 13, 2016 at 2:42 pm
Categories: Uncategorized
Tags: Advertising, Brand Commentary, Brand Partnerships, Branded Content, Branding Thought Leadership, Marketing Strategy, Social Media, Social Media Strategy

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

Co-Founder Adam Padilla speaks to Adweek about why authentic branded content will continue to cut through the clutter, despite algorithm changes.

Written on April 13, 2016 at 2:39 pm
Categories: Uncategorized
Tags: Advertising, Branded Content, Branding, Creative Agency, Marketing Strategy, Social Media, Social Media Strategy

How Trump Rebranded the GOP

Co-Founder Adam Padilla speaks to Politico Magazine about how Trump has given a face to the faceless Republican party.

Written on April 13, 2016 at 2:35 pm
Categories: Uncategorized
Tags: Brand Commentary, Branding Thought Leadership, Celebrity Branding, Marketing Strategy, Personal Branding

Adam Padilla as “The Branding Insider” on CBS on Maria Sharapova’s Brand Endorsements

Co-Founder Adam Padilla comments on how news of Maria Sharapova’s failed drug test will impact her brand partnerships.

Written on March 11, 2016 at 12:06 am
Categories: Uncategorized
Tags: Brand Commentary, Brand Partnerships, Branding Thought Leadership, Celebrity Branding

At 160 Years Old, Maker of Green Welly Boots Continues to Evolve

Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.

Written on March 8, 2016 at 6:05 pm
Categories: Uncategorized
Tags: Advertising, Brand Commentary, Brand Equity, Branding, Branding Thought Leadership, Heritage Brand, Marketing, Marketing Strategy