All brands can go global. Our creative intelligence and market analytics will take you there. Do you have a 360° strategy, disruptive creative and real-time responsiveness to consumer feedback? You should.

Our approach

We make brands fresh daily. That’s not just a cool neon sign hanging in our office. Well, it is that. But it’s so much more.

Our process analyzes your offering, the competitive landscape and your audience, revealing the optimal market position for your brand. With a strong strategy in place, we create a holistic brand identity from scratch, or make meaningful tweaks to your current brand to communicate your differentiator and resonate with today’s consumers. Finally, we activate across all touchpoints to launch your new brand into the world with a bang and set your business on an explosive path to success.

Strategy + Positioning

  • Target audience analysis
  • Competitive analysis
  • Brand positioning

Our approach to brand strategy and positioning is grounded in a thorough understanding of your target audience, trends in your industry and your competitive landscape. We conduct research and develop insights to identify how your offering uniquely meets your audience's need and unearth a powerful value proposition. We take a close look your direct and indirect competitors and position your brand in a territory that is both ownable and authentic, to take full advantage of the market opportunity in a way that makes sense for your brand.

Brand Identity + Packaging

  • Naming + Tagline Development
  • Logo + Visual Identity
  • Messaging
  • Packaging + P.O.S.
  • Brand Guidelines

We build a holistic identity for your brand that activates an agreed upon strategy and shared creative vision. We take into consideration your competitors' aesthetics and messaging, trends in your industry and your brand's unique persona. We build engaging brand identities that are equally as communicative as they are evocative of the spirit of your brand.

Advertising + Digital

  • 360° Advertising Campaigns
  • Responsive Website Design
  • Digital Activation

We create multi-media campaigns for your brand to connect emotionally with your consumers and their lifestyles. We develop and execute tactical advertising campaigns on traditional, digital, and social media to deliver your message to your consumers on every relevant touchpoint.

Social + Community

  • Social Media Strategy
  • Community Management
  • Paid Social

We know social better than anyone. We craft a social campaign that's relevant to your audience and disruptive to your industry. We activate the campaign through organic content posted across all of your social channels, and supplement organic content with paid social. We'll get your consumers talking - and engaging - with your content.

Media Planning & Buying

  • Media Panning
  • Media Buying
  • Maintenance and Reporting

We develop comprehensive media plans to bring your brand and message to your audience at key touchpoints. We offer high-level strategic media planning, develop full media plans, and purchase media to meet agreed upon objectives. We optimize all media plans throughout the year to maximize budget and impact.

Get in touch

BrandFire
555 8th Avenue
Suite 1802
New York, NY 10018
212.378.4242

New Business Inquiries
Please contact:
212.378.4236
info@brandfire.com

Media & Press Inquiries
press@brandfire.com

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