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Package your brand.

We believe great package design is the ultimate representation of a brand. A brand’s message, style and soul are immediately communicated through its packaging. But there is more to a brand than its packaging. Brandfire is a full-service creative agency that delivers a range of powerful branding solutions from strategy to research to advertising:

Brand Creation

Create your brand name, logo, packaging, die-lines, point-of-sale, website and collateral to give you a competitive advantage.

Brand Refresh

Fix what isn't working and make meaningful adjustments to reinvigorate your brand and your business.

Brand maintenance

Manage the day-to-day branding needs of your business and help you maintain your brand over time as you grow.


We are very proud of our work. You will be very proud of the work we do for you.


Meet our Team

Adam Padilla - Co-Founder and President

Adam is the co-founder and visionary of Brandfire. Previously, Adam was creative director of the New Jersey Nets. He has been with his partner Jesse Itzler since 2007, working for clients such as ZICO, NetJets, Tom Brady and RUNDMC.

Jesse Itzler - Co-Founder

Prior to Brandfire, Jesse was the Co-Founder & Vice Chairman of Marquis Jet Partners, the world's largest jet card program. In 2009, Jesse founded the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca-Cola and Health Warrior.

Bryan Black - Executive Creative Director

Before joining Brandfire, Bryan spent most of his career as Creative Director at Deutsch Inc., the 4-time Adweek Agency of the Year. Bryan has worked with Adam and Jesse since 2007.

Erica Jaffe - Executive Director of Business Development

Erica began her career working alongside the publisher of Robb Report, the premier publication in the luxury world. Erica joined Adam and Jesse in 2007 and has managed clients and the development of brand strategy for the company's brand portfolio.


Lee, Behind the Candelabra

How can you be so obtuse?

Andy Dufresne, The Shawshank Redemption


Lincoln Osiris, Tropic Thunder


Billy Beane, Moneyball

You don’t need proof when you have instinct.

Joseph Cabot, Reservoir Dogs

Contact us

Want us to fire up your brand?

contact info

  • Address: 555 8th Ave. Suite 1802, New York, NY, 10018
  • Telephone: (212) 378-4236
  • Email: info@brandfire.com

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