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Your brand matters.

From strategy to logo to packaging to your website, your brand is as important as the product you're selling.  It's what people will emotionally connect to, be loyal to and tell their friends about. Creating a great brand is one of the most important investments you can make. This is what we offer:

Brand Creation

Create your brand name, logo, packaging, web presence and collateral to give you a competitive advantage.

Brand Refresh

Fix what isn't working and make meaningful adjustments to reinvigorate your brand and your business.

Brand maintenance

Manage the day-to-day branding needs of your business and help you maintain your brand over time as you grow.


We are very proud of our work. You will be very proud of the work we do for you.

Clients include: Deluxe RUNDMC Budweiser NYC 311 Spanx

Meet our Team

Adam Padilla - Co-Founder and President

Adam is the co-founder and visionary of Brandfire. Previously, Adam was creative director of the New Jersey Nets. He has been with his partner Jesse Itzler since 2007, working for clients such as ZICO, NetJets, Tom Brady and RUNDMC.

Jesse Itzler - Co-Founder

Prior to Brandfire, Jesse was the Co-Founder & Vice Chairman of Marquis Jet Partners, the world's largest jet card program. In 2009, Jesse founded the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca-Cola and Health Warrior.

Bryan Black - Executive Creative Director

Before joining Brandfire, Bryan spent most of his career as Creative Director at Deutsch Inc., the 4-time Adweek Agency of the Year. Bryan has worked with Adam and Jesse since 2007.

Erica Jaffe - Executive Director of Business Development

Erica began her career working alongside the publisher of Robb Report, the premier publication in the luxury world. Erica joined Adam and Jesse in 2007 and has managed clients and the development of brand strategy for the company's brand portfolio.


Lee, Behind the Candelabra


Billy Beane, Moneyball


Lincoln Osiris, Tropic Thunder

You don’t need proof when you have instinct.

Joseph Cabot, Reservoir Dogs

How can you be so obtuse?

Andy Dufresne, The Shawshank Redemption

Contact us

Want us to fire up your brand?

contact info

  • Address: 555 8th Ave. Suite 901, New York, NY, 10018
  • Telephone: (212) 378-4236
  • Email: info@brandfire.com

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