We probably aren't the right agency for you.

You might not be ready to make real strides in your business. You may even be missing big opportunities that will take your business to the next level and we will let you know that. We tell the truth and that makes many people uncomfortable. On the other hand, if you are comfortable with the truth and are ready to maximize your brand and business, we would like to meet you.
This is what we offer:


We birth, position and grow
world-class brands.


We invent revolutionary tools to
empower companies.

Media Arts

We create fine art for brands.


We are very proud of our work. You could be proud of the work we do for you.

Clients include: NYC 311 RUNDMC Van Cleef & Arpels blk+ Budweiser

about us

No other company possesses our combined skill-set.  We are designers, writers, strategists, inventors, storytellers, and branders. We are also entrepreneurs. We understand the bottom line. We believe creativity is the path towards business results, groundbreaking innovations and emotional connection.



our team members

Adam Padilla - Co-Founder and President

Adam is the co-founder and visionary of Brandfire. Previously, Adam was creative director of the New Jersey Nets. He has worked with his partner Jesse Itzler since 2007, helping to launch and build brands such as ZICO, Voli Vodka and Sheets energy strips.

Jesse Itzler - Co-Founder

Prior to Brandfire, Jesse was the Co-Founder & Vice Chairman of Marquis Jet Partners, the world's largest jet card program. In 2009, Jesse founded the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca Cola and Voli – the world's first low calorie vodkas

Bryan Black - Executive Creative Director

Bryan spent most of his career as Creative Director at Deutsch Inc., the 4-time Adweek Agency of the Year. Bryan has worked with Adam and Jesse since 2007.

Erica Jaffe - Executive Director of Business Development

Erica began her career working alongside the publisher of The Robb Report, the premier publication in the luxury world. Erica joined Adam and Jesse in 2007 and has managed clients and the development of brand strategy for the company's brand portfolio.

Brandfire Blog

We have a lot to say. This is where we say it. Feel free to disagree.


Cady Heron, Mean Girls

Contact us

Want us to fire up your brand?

contact info

  • Address: 810 Seventh Ave. Suite 205, New York, NY, 10019
  • Telephone: (212) 378-4238
  • Email: info@brandfire.com

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