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Brands power business.

A great brand gives your business a leg up on the competition. It communicates quality and trustworthiness, and makes people connect emotionally with your product. At BrandFire, we are experts at crafting a unique, memorable and consistent brand identity with messaging to match. We offer a range of powerful branding solutions:

Brand Creation

We create your brand name, logo, messaging, packaging, point-of-sale, website and collateral to give you a competitive advantage.

Brand Refresh

We make meaningful adjustments to reinvigorate your brand and position your business for success in the short- and long-term.

Brand Expansion

We create sub-brands and SKU variations to help you gain market share, build brand equity, and strengthen the parent brand.


We are very proud of our work. You will be very proud of the work we do for you.


Meet our Team

Adam Padilla - Co-Founder and President

Adam is the co-founder and visionary of Brandfire. Previously, Adam was creative director of the New Jersey Nets. He has been with his partner Jesse Itzler since 2007, working for clients such as ZICO, NetJets, Tom Brady and RUNDMC.

Jesse Itzler - Co-Founder

Prior to Brandfire, Jesse was the Co-Founder & Vice Chairman of Marquis Jet Partners, the world's largest jet card program. In 2009, Jesse founded the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca-Cola and Health Warrior.

Bryan Black - Executive Creative Director

Before joining Brandfire, Bryan spent most of his career as Creative Director at Deutsch Inc., the 4-time Adweek Agency of the Year. Bryan has worked with Adam and Jesse since 2007.

Erica Jaffe - Executive Director of Business Development

Erica began her career working alongside the publisher of Robb Report, the premier publication in the luxury world. Erica joined Adam and Jesse in 2007 and has managed clients and the development of brand strategy for the company's brand portfolio.

Marc Adelman - Chief Operating Officer

Prior to joining Brandfire, Marc was a Director in Citigroup's Global Securitized Products division. Before joining Citigroup, Marc was a Corporate Finance Associate at Mayer, Brown & Platt. Marc is currently admitted to practice law in New York.

Casey Hochberg - Account Supervisor

Casey is a recent graduate of Washington University in St. Louis, where she studied Marketing and Communication Design. She handles day-to-day on several accounts and lends her millennial perspective to brands looking to resonate with a younger audience.


Billy Beane, Moneyball


Lincoln Osiris, Tropic Thunder


Lee, Behind the Candelabra

How can you be so obtuse?

Andy Dufresne, The Shawshank Redemption

You don’t need proof when you have instinct.

Joseph Cabot, Reservoir Dogs

Contact us

Want us to fire up your brand?

contact info

  • Address: 555 8th Ave. Suite 1802, New York, NY, 10018
  • Telephone: (212) 378-4236
  • Email: info@brandfire.com

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