We turn companies into brands. That starts with a conversation with your CEO. Because the vision comes from the top. We talk to your key stakeholders. We listen. We debate. We execute. And soon (say 3-6 months) what was once simply a company is now a brand.

Our approach

BrandFire injects life into companies and makes them brands. Already have a brand? Let’s get people talking about it.

A company needs a voice to become a brand. It needs a personality and a point of view. It needs to make people feel something. Is your company making people feel a connection? 

Strategy + Positioning

  • CEO + Stakeholder Interviews
  • Industry + Competitive Analysis
  • Target Audience Analysis
  • Brand Positioning
  • Brand Personality

We begin every relationship by listening to you. We conduct and record interviews with your CEO and key stakeholders which we analyze to get at the truth of what your company is about. Your vision. Further research unearths trends in your industry, your brand equities and your competitive landscape. We land on a powerful value proposition for your brand, your reason-for-being. We take a close look your competitors, both direct and indirect (because branding is zero-sum game) and position your brand in a territory that's ownable and authentic. We'll set you up to take full advantage of the market opportunity you see now, and to take full advantage of opportunities that come up in the future.

Brand Identity + Packaging

  • Naming, Tagline + Messaging
  • Logo + Visual Identity
  • Packaging + Point-of-Sale
  • Marketing Collateral
  • Brand Guidelines Creation

We'll build you a brand that captures who you are today, and your vision for the brand in the future. As part of our process, we glean insights from your competitors' branding, and from great brands in parallel industries that serve as our inspiration. The logo we create for you will give consumers an immediate sense of your brand's DNA, and the messaging will give your brand a voice, a persona to which your consumers can relate. Your brand identity will serve as a platform from which your business can boom.

Advertising + Digital

  • Digital + Traditional Campaigns
  • Video Production
  • Web Design + Development
  • App User Interface/User Experience Design
  • Media Planning + Buying

We create cross-platform campaigns that can't be ignored. Whether you're looking to connect emotionally or rationally, sell a luxury product or a commodity, we'll develop a campaign with a powerful point of view. Our campaigns live across traditional, digital, and social media to bring your message to your consumers at every relevant touchpoint.

Real-Time Social Media

  • Social Media Strategy + Content Planning
  • Content Creation + Community Management
  • Social CRM
  • Influencer Amplification
  • Paid Social

Culture moves lightning quick. For content to really resonate with your audience, your brand needs to move at the same speed. From our social listening to content creation and influencer activation, BrandFire is expert at creating memes and related content in real-time, as new cultural moments surface and break. Our paid social amplification plans are optimized in real-time, which helps us elevate your brand's content to the level of cultural moments at the flick of a switch.

Get in touch

BrandFire
555 8th Avenue
Suite 1802
New York, NY 10018
212.378.4235

New Business Inquiries
Please contact:
Alex Rivera
212.378.4236
alex@brandfire.com

Media + Press Inquiries
press@brandfire.com

Quick connect