Strategy first.

BrandFire is a strategy-led branding firm. We find what makes you different, then say it and show it in the simplest, sharpest way possible.

  1. Step 1

    Identify

    Identify your core customer.

  2. Step 2

    Map

    Who you're playing against.

  3. Step 3

    Position

    Define your competitive distinction.

  4. Step 4

    Launch

    Introduce your brand to the world.

01

Immerse

We dig into your business the way an operator would. We learn what actually moves the number before we say a word about creative.

  • Identify your core customer
  • Category audit
  • Competitive audit
02

Consult

We tell you what we think, plainly, based on what we learned. If the plan needs to change, we say so before anything gets made.

  • Strategy + positioning
  • Brand architecture
  • Naming
03

Execute

Then we build it, with the same senior team in the room from kickoff to launch. No handoff. No B team.

  • Primary logo + signature mark
  • Full identity system
  • Website design + messaging
  • Launch kit: merch, social + email

Common questions

  • We build, refresh, and expand brands. Strategy, positioning, naming, identity, campaigns, content, packaging, and digital. We act as an outsourced creative and marketing department for companies that want senior thinking without the agency overhead.

  • Funded companies and decisive leaders ready to make a move. Venture-backed startups from Series A onward, consumer brands entering retail, enterprises rethinking their position, and investors with portfolios that need a sharper edge.

  • Defined sprints start around $30k. Full brand builds and rebrands typically start around $75k, and retainers are priced monthly based on scope. We work with companies who understand creative is an investment, not a line item.

  • Most start with a defined sprint: positioning, naming, identity, a campaign platform, or a site. Scope and end date are fixed up front. From there, many become ongoing partnerships as we go deeper into the business.

  • Three moves: immerse, consult, execute. We learn the business and the category properly, we recommend a direction and argue for it, then we build the work and stay through rollout. You see progress weekly, not at three big reveals.

  • Faster than most agencies. We have turned full rebrands in weeks rather than quarters, because the people making the decisions are the people doing the work. Speed is not the goal, momentum is.

  • We do. Adam Padilla and Miriam Quart lead every engagement personally, supported by a tight bench of specialists we have worked with for years. The people in the pitch are the people on the project.

  • We start with business results, not aesthetics, and we tell you what we think instead of what you want to hear. You are not paying for a holding company, a strategy department that never meets you, or six weeks of scheduling.

  • Yes. On final payment you own all delivered assets and the underlying files, with full rights to use, modify, and extend them. We only ask to show the work in our portfolio.

  • Start a project: pick a Spark Sprint or a full engagement from our pricing, or tell us about your project and we will scope it. You will talk to a founder, not a salesperson.

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