When the co-founders and investors of a new premium line of canned spritz cocktails came to BrandFire, they were looking for a brand identity that extended beyond the can to activate their enormous cult following with a fun, refreshing, and authentic vibe. We created the Spritz Society name and iconic brand identity along with the can and multipack packaging, leveraging a graphic treatment created by design house Fabricius designs. The brand exploded from its launch, enjoying robust online sales and continuing to expand into new retail markets. We’ll drink to that.