AriZona X MARVEL - powering a heroic brand collab.

BRAND PARTNERSHIP • CAMPAIGN CREATION • DIGITAL ASSETS

BrandFire created the launch campaign that introduced Super LXR Hero Hydration drink, a highly anticipated collab between AriZona Beverages and MARVEL. From concept development to overseeing production of the video and digital assets, we helped execute a dynamic, visually stunning campaign worthy of the greatest brands in the universe.