As an American of Hispanic descent, I founded BrandFire in the spirit of inclusiveness and progressive action in the marketplace. We endeavor to provide the highest quality services while helping corporations meet both their strategic and their business objectives. MBE certification allows us to achieve these goals.
Adam Padilla, Co-Founder and Director of BrandingBrandFire LLC qualifies as a Minority Business Enterprise (MBE). The majority ownership and operation of the business is in the hands of a U.S. Citizen of Hispanic Descent.
There were close to 6 million minority-owned businesses in the U.S. as of 2013. Minorities own or operate more than 15 percent of all the businesses in the United States, making them an important contributor to the economy and a significant job-creation engine.
Becoming certified as a minority-owned business ” whether operated by a racial/ethnic minority, woman or a person with disabilities ” positions any MBE for targeted opportunities that level the playing field.
Contracting with minority-owned businesses is important to customers and Corporate America understands that you cannot expect minorities to buy things when you haven’t done business with minorities.
Doing business with an MBE counts towards the minority spending goals of top corporations, federal and state governments. Many Fortune 1000 companies in America have supplier diversity programs in place. These programs are specifically designed for large companies to source products and services from minority owned businesses. They do this in an effort to keep their businesses in line with the shifting demographic profile of our country. These companies recognize that a diverse supply base offers a competitive advantage in today’s multicultural business economy.
