We share energy with the media

and they love us for it.

Executive Moves: Bryan Black
March 11, 2016

Bryan Black becomes a partner of BrandFire.

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At 160 Years Old, Maker of Green Welly Boots Continues to Evolve
March 8, 2016

Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.

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Adam Padilla on the ‘Kanye Clause’ and Kardashian brand partnerships
February 26, 2016

Adam Padilla shares his branding insights on what the ‘Kanye Clause’ means for Kardashian brand partnerships on The Insider on CBS.

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How the Academy Hopes to Move Beyond the #OscarsSoWhite Firestorm
February 22, 2016

Co-Founder Adam Padilla discusses the ‘Oscar’ brand equity and how it will be impacted by the #OscarsSoWhite conversation.

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5 How-Tos For Real-Time Campaigns
February 22, 2016

Co-Founder Adam Padilla shares tips for brands looking to execute effective, 0n-brand real-time marketing campaigns.

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How Posting A Daily Drawing To Instagram Changed This Founder’s Life
February 22, 2016

Co-Founder Adam Padilla joins Fast Company’s ‘Most Creative People’ and shares the story of his ongoing creative journey.

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Adam Padilla on Trump’s Personal Brand
February 22, 2016

Trump’s decision to boycott the debate takes a toll on his personal brand.

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Adam Padilla Shares How To Apologize Correctly
February 22, 2016

BrandFire CEO Adam Padilla analyzes Steve Harvey’s apology and shares advice relevant to people and brands alike: how to apologize correctly.

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What Branding Experts Think About Coca-Cola’s New Product-Centric Campaign
February 22, 2016

Co-Founder Adam Padilla and branding experts discuss how Coke’s new tagline increases product-brand connectivity.

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All Chipotles Will Close for Hours-Long Safety Talk. Will It Help, or Taint the Brand Even More?
February 22, 2016

Adam Padilla offers Adweek his thoughts on Chipotle’s safety initiatives and how they’ll impact the beloved brand.

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