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6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds
April 13, 2016

Co-Founder Adam Padilla speaks to Adweek about why authentic branded content will continue to cut through the clutter, despite algorithm changes.

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How Trump Rebranded the GOP
April 13, 2016

Co-Founder Adam Padilla speaks to Politico Magazine about how Trump has given a face to the faceless Republican party.

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insider
Adam Padilla as ‘The Branding Insider’ on CBS on Maria Sharapova’s Brand Endorsements
March 11, 2016

Co-Founder Adam Padilla comments on how news of Maria Sharapova’s failed drug test will impact her brand partnerships.

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Executive Moves: Bryan Black
March 11, 2016

Bryan Black becomes a partner of BrandFire.

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At 160 Years Old, Maker of Green Welly Boots Continues to Evolve
March 8, 2016

Co-Founder Adam Padilla shares his thoughts with the Wall Street Journal on Hunter Boot’s brand equity and how the company has been able to maintain its legacy.

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insider
Adam Padilla on the ‘Kanye Clause’ and Kardashian brand partnerships
February 26, 2016

Adam Padilla shares his branding insights on what the ‘Kanye Clause’ means for Kardashian brand partnerships on The Insider on CBS.

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How the Academy Hopes to Move Beyond the #OscarsSoWhite Firestorm
February 22, 2016

Co-Founder Adam Padilla discusses the ‘Oscar’ brand equity and how it will be impacted by the #OscarsSoWhite conversation.

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5 How-Tos For Real-Time Campaigns
February 22, 2016

Co-Founder Adam Padilla shares tips for brands looking to execute effective, 0n-brand real-time marketing campaigns.

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How Posting A Daily Drawing To Instagram Changed This Founder’s Life
February 22, 2016

Co-Founder Adam Padilla joins Fast Company’s ‘Most Creative People’ and shares the story of his ongoing creative journey.

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insider
Adam Padilla on Trump’s Personal Brand
February 22, 2016

Trump’s decision to boycott the debate takes a toll on his personal brand.

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