Our experience is real. Our passion is electric.

We will boost your business to new levels of success.

Adam PadillaCo-Founder/Director of Branding

Adam is the Co-Founder of BrandFire and Director of Branding. A celebrated branding expert, Adam lends his insight, tactical intelligence and abundant creative talents to his clients. He has been working with his partner Jesse Itzler since 2007, directing projects for ZICO, NetJets, Pretzel Crisps, Tom Brady and RUNDMC.

Part brand strategist, part creative director, and part new media designer, Adam has emerged as an industry thought leader over his 20 years of experience with brands ranging from family startups to Fortune 500 luxury brands. His first major success was the creation of the Pretzel Crisps brand. Working alongside the founders of the company, Adam developed the brand strategy, name, logo, and iconic packaging for the entire product line. The company eventually sold to Snyder’s of Hanover for over $300mm. Adam was also instrumental in the development of the ZICO coconut water brand having worked with its founder from the brand’s early stages through its acquisition by Coca-Cola. During Adam’s time as Creative Director of the New Jersey Nets prior to BrandFire, he worked directly with the team president to create ground-breaking in-arena brand programming which was soon copied by every team in the league.

Adam is frequently called on to comment on branding and popular culture on WPIX, FOX Nightly News, Bravo and CNBC. He is also a regular contributor to AdWeek, the Wall Street Journal and Fast Company.

Aside from his professional accomplishments, Adam is also a celebrated illustrator and content creator. Some of Adam’s recent personal creative can be seen on his influential Instagram account @adam.the.creator.

Jesse ItzlerCo-Founder

Jesse is the Co-Founder of BrandFire and the Co-Founder of Marquis Jet, the world’s largest jet card program. Jesse is also the founder of the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca-Cola and Health Warrior.

Jesse co-founded Marquis Jet in 2001, which he and his partner sold to Berkshire Hathaway/NetJets. He then partnered with Zico coconut water, which they sold to The Coca-Cola Company in 2013.

Jesse is a former rapper on MTV and he produced and sang both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When he is not out training for his next 100 mile run or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. Jesse recently published the best-selling book “Living With A Seal.”

Bryan BlackPartner/Director of Advertising

Bryan is a Partner and Director of Advertising and oversees the creative output of the agency. Before joining BrandFire, Bryan spent most of his career as Creative Director at Deutsch Inc., the 4-time AdWeek Agency of the Year.

Bryan produced some of his most acclaimed work at Deutsch Inc. where he spent nearly 10 years of his career leading the development of creative campaigns for a wide range of national and global brands. As Executive Vice President and Creative Director, Bryan played an integral role in the rapid rise of Deutsch Inc, helping to win numerous new business pitches that enabled the agency to grow from a 70 person shop with a single office in New York City and billings of $40 million to a bi-coastal advertising powerhouse with more than 1000 employees and billings in excess of $2 billion.

With a desire to expand his expertise beyond the realm of traditional media, Bryan left Deutsch Inc and in 2009 joined 100 Mile Group, a brand incubator and creative marketing agency. Through his two decades in advertising and branding, Bryan honed his skills as a multi-disciplinary marketer handling everything from strategic brand development and positioning to creative direction, brand activations, partnerships and innovative digital campaigns.

Some of Bryan’s most recent personal creative content can be seen on his influential instagram account @black_humorist.

Casey HochbergDirector of Strategy

Casey is BrandFire’s Director of Strategy. She is responsible for identifying, setting and executing the strategic direction for BrandFire’s clients. Casey is a graduate of the Olin Business School at Washington University in St. Louis.

She has previously worked on verbal brand identity, content strategy, and brand-influencer partnership projects at Interbrand, [L]earned Media, and Recreation Worldwide. Casey is a social media influencer – her Instagram account @thedailylit has over 100,000 followers and has been reposted by Elite Daily and other major outlets. The agency counts on Casey to deliver the insight that agency clients require to communicate effectively with their millennial constituents.

Casey is a social media influencer – she has amassed a following of 150,000 on Instagram in two years’ time, and has been reposted by major media outlets including Elite Daily, Bustle and HerCampus. She speaks regularly at universities about branding, personal branding, and social media, and on WIX.com’s recurring ‘The Business of Branding’ panels. She was was recently featured in The Huffington Post as part of their Women In Business Column.

Casey graduated from Washington University in St. Louis with degrees in both the Olin Business School and Sam Fox School of Design & Visual Arts.

Marc AdelmanChief Operating Officer

Marc is BrandFire’s Chief Operating Officer. Marc is also the founder of Executive Partner Group, which offers outsourced business development. Prior to BrandFire, Marc was a Director at Citigroup. Marc is currently admitted to practice law in New York.

Marc was most recently President and Chief Operating Officer of The 100 Mile Group, a brand incubator and strategic marketing company.At the 100 Mile Group, Marc was responsible for executing the overall strategy for the company; the review, evaluation and recommendations of potential business opportunities; the development of proposals; and the implementation of projects. He managed all operations and administration functions of the company, facilitated the execution of all business transactions, and monitored a portfolio of 10-15 active projects/portfolio companies.

Prior to The 100 Mile Group, Marc was a Director in Citigroup’s Global Securitized Products division. After years doing corporate finance deals, Marc transitioned into the role as the business COO of the GSP business. His responsibilities included funding, operations, administration, and portfolio account management of GSP’s substantial portfolio. Marc graduated with distinction from The University of Michigan and graduated cum laude from the New York University School of Law. Marc is currently admitted to practice law in New York.

Miriam QuartDirector of Media

Miriam is BrandFire’s Director of Media. She has more than 20 years of agency experience in client services and media planning and buying. Miriam brings a business and marketing perspective to each of her clients by offering them integrated thinking from consumer insights to brand and media strategies to creative services.

Miriam’s category experience includes consumer electronics, cable, fashion, beauty, packaged goods, airlines, and financial services.

Miriam is called on to provide insight into the media and branding world and is a long-time contributor to several trade and consumer publications, including Forbes, Portfolio, and Global Cosmetic Industry.

Miriam holds an MBA in Strategic Management from Pace University and resides with her husband and two children in New York City.

Josh von ScheinerDirector of Social

Josh is BrandFire’s Director of Social. He is one of the industry’s most seasoned social media and influencer marketing professionals, with 10+ years of experience in social media, native advertising, product placement and influencer marketing. He’s worked with some of the world’s biggest brands including Virgin, Sprint and Amazon.

Josh is also the founder of VonShine Industries, the industry’s first consumer-to-consumer focused agency. He has built and sold several agencies; most recently, Josh sold Apex Exposure to Big Fuel, a Publicis agency.

Before VonShine Industries, Josh led the content development and influencer marketing teams at Big Fuel, developing innovative social programs for brands like General Motors, T-Mobile, Gatorade and Starwood.

On the weekends, you can find Josh making deliveries for his wife’s cider company, Big Apple Hard Cider.

George ReschDirector of Influencer Marketing

George Resch is a comedian, author and social media phenomenon.  His alter-ego “Tank Sinatra” is considered one of the most visible personalities on the internet, and collects an aggregate of over 2.5 billion total yearly impressions. George lends his firsthand experience with social and insight into pop culture to all of BrandFire’s projects.

Truly a larger-than-life personality, Tank has been featured on ABC’s Nightline, Huffington Post, ELLE, Vogue, MTV and Inc.com. He was listed by Harper’s Bazaar as one of the Top 10 Instagram accounts to follow in 2016.

In 2017, Tank released his first book, “Happy is the New Rich” – a collection of humor and insights gleaned over the course of 10 years from his experience in recovery. Tank creates comedy with a purpose: to spread happiness, joy, and his appreciation for life to his followers and fans.

Alex RiveraHead of Business Development

Alex leads all Business Development activities for BrandFire, overseeing all revenue-bearing relationships and new deal generation. An accomplished executive in the startup and emerging platform space, Alex brings a proven 14-year track record leading strategic P&L growth by developing and implementing new market-based business initiatives on a global scale. 

Prior to BrandFire, Alex spent most of his career leading revenue partnerships at Flipboard, online newsstand ZINIO, TIME Magazine and Fox Interactive, where he led marketing and business development strategy across multiple high profile brands including Myspace, IGN, Rotten Tomatoes and AskMen. Alex began his career on the agency side negotiating media buys for Johnson & Johnson and Mattel. 

Alex holds his BA from the University of Pennsylvania and an MBA from the Johnson School of Management at Cornell University.
In his spare time, Alex loves English bulldogs, running marathons, Philadelphia sports and traveling to obscure places around the globe.