High touch, big results.

Our people are the difference.

Adam PadillaCo-Founder/Director of Branding

Adam is the Co-Founder of BrandFire and Director of Branding. A celebrated branding expert, Adam lends his insight, tactical intelligence and abundant creative talents to his clients. He has been working with his partner Jesse Itzler since 2007, directing projects for ZICO, NetJets, Pretzel Crisps, Tom Brady and RUNDMC.

Part brand strategist, part creative director, and part new media designer, Adam has emerged as an industry thought leader over his 20 years of experience with brands ranging from family startups to Fortune 500 luxury brands. His first major success was the creation of the Pretzel Crisps brand. Working alongside the founders of the company, Adam developed the brand strategy, name, logo, and iconic packaging for the entire product line. The company eventually sold to Snyder’s of Hanover for over $300mm. Adam was also instrumental in the development of the ZICO coconut water brand having worked with its founder from the brand’s early stages through its acquisition by Coca-Cola. During Adam’s time as Creative Director of the New Jersey Nets prior to BrandFire, he worked directly with the team president to create ground-breaking in-arena brand programming which was soon copied by every team in the league.

Adam is frequently called on to comment on branding and popular culture on WPIX, FOX Nightly News, Bravo and CNBC. He is also a regular contributor to AdWeek, the Wall Street Journal and Fast Company.

Aside from his professional accomplishments, Adam is also a celebrated illustrator and content creator. Some of Adam’s recent personal creative can be seen on his influential Instagram account @adam.the.creator.

Bryan BlackPartner/Director of Advertising

Bryan is a Partner and Director of Advertising and oversees the creative output of the agency. Before joining BrandFire, Bryan spent most of his career as Creative Director at Deutsch Inc., the 4-time AdWeek Agency of the Year.

Bryan produced some of his most acclaimed work at Deutsch Inc. where he spent nearly 10 years of his career leading the development of creative campaigns for a wide range of national and global brands. As Executive Vice President and Creative Director, Bryan played an integral role in the rapid rise of Deutsch Inc, helping to win numerous new business pitches that enabled the agency to grow from a 70 person shop with a single office in New York City and billings of $40 million to a bi-coastal advertising powerhouse with more than 1000 employees and billings in excess of $2 billion.

With a desire to expand his expertise beyond the realm of traditional media, Bryan left Deutsch Inc and in 2009 joined 100 Mile Group, a brand incubator and creative marketing agency. Through his two decades in advertising and branding, Bryan honed his skills as a multi-disciplinary marketer handling everything from strategic brand development and positioning to creative direction, brand activations, partnerships and innovative digital campaigns.

Some of Bryan’s most recent personal creative content can be seen on his influential instagram account @black_humorist.

Jesse ItzlerCo-Founder

Jesse is the Co-Founder of BrandFire and the Co-Founder of Marquis Jet, the world’s largest jet card program. Jesse is also the founder of the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca-Cola and Health Warrior.

Jesse co-founded Marquis Jet in 2001, which he and his partner sold to Berkshire Hathaway/NetJets. He then partnered with Zico coconut water, which they sold to The Coca-Cola Company in 2013.

Jesse is a former rapper on MTV and he produced and sang both the NBA’s Emmy Award-winning “I Love This Game” music campaign and the popular New York Knicks anthem “Go NY Go.” When he is not out training for his next 100 mile run or being a dad to his four kids, Jesse can be found at the NBA’s Atlanta Hawks games, where he is an owner of the team. Jesse recently published the best-selling book “Living With A Seal.”

George ReschDirector of Content

George Resch is a comedian, author and social media phenomenon.  His alter-ego “Tank Sinatra” is considered one of the most visible personalities on the internet, and collects an aggregate of over 2.5 billion total yearly impressions. George lends his firsthand experience with social and insight into pop culture to all of BrandFire’s projects.

Truly a larger-than-life personality, Tank has been featured on ABC’s Nightline, Huffington Post, ELLE, Vogue, MTV and Inc.com. He was listed by Harper’s Bazaar as one of the Top 10 Instagram accounts to follow in 2016.

In 2017, Tank released his first book, “Happy is the New Rich” – a collection of humor and insights gleaned over the course of 10 years from his experience in recovery. Tank creates comedy with a purpose: to spread happiness, joy, and his appreciation for life to his followers and fans.

Casey HochbergAccount Director

Casey is an Account Director at BrandFire. She is responsible for managing our client relationships and internal process. Casey is a graduate of the Olin Business School at Washington University in St. Louis.

She has previously worked on verbal brand identity, content strategy, and brand-influencer partnership projects at Interbrand, [L]earned Media, and Recreation Worldwide. Casey is a social media influencer – her Instagram account @thedailylit has over 100,000 followers and has been reposted by Elite Daily and other major outlets. The agency counts on Casey to deliver the insight that agency clients require to communicate effectively with their millennial constituents.

Casey is a social media influencer – she has amassed a following of 150,000 on Instagram in two years’ time, and has been reposted by major media outlets including Elite Daily, Bustle and HerCampus. She speaks regularly at universities about branding, personal branding, and social media, and on WIX.com’s recurring ‘The Business of Branding’ panels. She was was recently featured in The Huffington Post as part of their Women In Business Column.

Casey graduated from Washington University in St. Louis with degrees in both the Olin Business School and Sam Fox School of Design & Visual Arts.

Alex RiveraHead of Business Development

Alex leads business development activities for BrandFire. With more than 10 years of experience leading strategic P&L growth, he is driven to understand client business challenges and mobilize teams to create valuable solutions that drive business results. 

Prior to BrandFire, Alex spent most of his career leading revenue partnerships at Flipboard, online newsstand ZINIO, TIME Magazine and Fox Interactive, where he led marketing strategy across Myspace, IGN, Rotten Tomatoes and AskMen. Alex began his career on the agency side negotiating linear media for Johnson & Johnson (McCann) and Mattel (Mindshare).  
Alex holds a BA from the University of Pennsylvania and an MBA from the Johnson School of Management at Cornell University. 
In his spare time, Alex loves English bulldogs, running marathons, Philadelphia sports and traveling to obscure places around the globe.
Josh von ScheinerDirector of Social + Strategy

Josh is BrandFire’s Director of Social + Strategy. He is one of the industry’s most seasoned social media and influencer marketing professionals, with 10+ years of experience in social media, native advertising, product placement and influencer marketing. He’s worked with some of the world’s biggest brands including Virgin, Sprint and Amazon.

Josh is also the founder of VonShine Industries, the industry’s first consumer-to-consumer focused agency. He has built and sold several agencies; most recently, Josh sold Apex Exposure to Big Fuel, a Publicis agency.

Before VonShine Industries, Josh led the content development and influencer marketing teams at Big Fuel, developing innovative social programs for brands like General Motors, T-Mobile, Gatorade and Starwood.

On the weekends, you can find Josh making deliveries for his wife’s cider company, Big Apple Hard Cider.

Miriam QuartDirector of Media

Miriam is BrandFire’s Director of Media. She has more than 20 years of agency experience in client services and media planning and buying. Miriam brings a business and marketing perspective to each of her clients by offering them integrated thinking from consumer insights to brand and media strategies to creative services.

Miriam’s category experience includes consumer electronics, cable, fashion, beauty, packaged goods, airlines, and financial services.

Miriam is called on to provide insight into the media and branding world and is a long-time contributor to several trade and consumer publications, including Forbes, Portfolio, and Global Cosmetic Industry.

Miriam holds an MBA in Strategic Management from Pace University and resides with her husband and two children in New York City.